Archetypes · 22 finished sites
No need to reinvent the wheel.
Each archetype is a complete one-page site for a made-up business, with its own look, type and motion. We set any of them up with your name, words and photos for $250, or redraw one around your own brand from $500.
- $250, set up for you
- Your brand from $500
- You own the code
The sites
Find the one closest to your business.
0 · The Fool
First Form StudioEvery pot starts as a lump. So does every potter.
I · The Magician
RelayformMessy requests in. Routed tasks out.
II · The High Priestess
Second LedgerEvery book keeps a Second Ledger
III · The Empress
Orchard & VesselThe orchard, by the armful.
IV · The Emperor
Gatehouse ArchitectsPublic buildings you can read from the street.
V · The Hierophant
Common MeasureOne measure at a time.
VI · The Lovers
CommonweaveBoth families, woven in.
VII · The Chariot
VectorlaneBooked by noon. Carried by bike. Delivered today.
VIII · Strength
Quietbeam WorksQuiet work that carries weight.
IX · The Hermit
NarrowfieldSeven quiet days at the end of the road.
X · Wheel of Fortune
Returnpath RecordsRecords come back around.
XI · Justice
Proofline MediationAgree on what you can. Name what’s left.
XII · The Hanged Man
Stillframe DarkroomEvery print starts as its opposite.
XIII · Death
CarrylineA goodbye, carried well.
XIV · Temperance
BridgeglassPoured between, never watered down.
XV · The Devil
TorchroomDinner at nine. Torch songs till two.
XVI · The Tower
SwitchbackThe grain is gone. Climb the tower.
XVII · The Star
OpenfieldPitch up. Lights down. Look up.
XVIII · The Moon
Waymark PerfumersPerfume for the long way home.
XIX · The Sun
Openbench BakeryRye at 7. Buns at 8. Coffee till 1.
XX · Judgement
Aftermark BrassEvery dent named. Every horn played.
XXI · The World
Wholeframe ExpeditionsGo the whole way.- Ask about a custom brand
Your business isn’t here?
Any of them, redrawn around your brand.
Keep a layout you like and swap in your logo, colors and type. Custom brands start at $500, with a written quote first.
How it works
From a sample site to yours.
- 1
Pick a site
Open a few. Each one is a working page you can scroll through and click around.
- 2
Tell us about your business
A couple of sentences in the form below: your business, the site you picked, and anything you already have, like a logo or photos.
- 3
Get a written price
Set up as you see it, the site is $250. Redrawn around your own brand, it starts at $500. You see the exact price before any work starts.
Behind the sites: Arcana
At Alcor Industries, we use our past to shape the future.
Arcana is the design system behind every archetype: 22 ways a business can present itself, named after the major arcana of the tarot so each one is easy to remember. Every archetype comes with its own rules for layout, type and motion, and each sample site shows one of them at work. Pick a card below to see its site.
Questions
Before you pick one.
Are the businesses made up?
Yes. Every business on these sites is invented, so you can see the design working with believable words and pictures. The site itself is finished and can be set up for yours.
What do I get for $250?
The site as you see it, set up with your business’s name, words, photos and details. You own the site and the code.
Can I change the colors and fonts?
Yes. That’s a custom brand: the same layout and motion, redrawn around your logo, colors and type. It starts at $500 and is priced on how much changes.
What if I need more than one page?
Then it’s a bigger site. Full sites with a shop or an intake form start at $5,000, and you get a written quote first.